Saturday, October 8, 2011

The Pink Ribbon

We see it everywhere – and we all know what it stands for. But look a little deeper at the use of this and how it has turned into a very profitable tool for corporate America. Are our dollars going towards finding a cure, or to provide profits to companies who in many cases manufacture products that are linked to causes of cancer?

This film, due to come out in 2012 delves into this subject manner. Please watch the trailer.

Breast cancer has become the poster child of cause-related marketing campaigns - people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has become obfuscated by a shiny, pink story of success.

THEN, check out

Have you heard the term pink washing? It came to be as a result of Corporate America jumping on the pink ribbon train.

Pink washing is – A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

So before you grab any product off the shelf soley because the promote their concern about breast cancer, think before you pink!

Their current campaign actually targets the Susan G. Komen group for a commissioned perfume this toxic and hazardous ingredients. VERY sad….

Written by GlowGirl16 - 1.5 year Breast Cancer Survivor

1 comment:

Yummy & Company said...

wow! thanks for this heads up!
Deb-congrats on your year and half anniversary! xoxo